The $10 does not include these items. It is before these items and after all other coupons. You can include any item you might use your Bonus Coupons on toward the $10 purchase to get these deals.
You need to do 1 $10 purchase per deal. So if you wanted the Pepsi and the Clementines for the deal prices seen here you would need to make a purchase of $20.
You can use coupons on these bonus items.
Cherrios deal here
Clementine deal here
Scott bath tissue or paper towel deal here